"A Journal About Liv(-ing), Loving & Lipsticks. A Collection of Beauty, Brides & Blogging, A Life Inbetween Potions & Lotions " by Liv Lundelius

Green Beauty Brand Profile: Jane Iredale

Posted on: Wednesday, September 23, 2015

If you follow my Instagram you may noticed that I frequently use Jane Iredale products on set in my professional makeup kit.
I have written about some products in the range and reviewed some here and there, but I thought I give you a bit more background info about this brand.
I am quite picky when it comes to the selection of my makeup kit. The products really need to perform, last and also be suitable for a variety of skin types while keeping the allergy risk to a minimum.
Therefore I select pure products that soothe and calm the skin and are less likely to cause irritation.

Ethical
Jane Iredale products do exactly that! They are also certified cruelty free, which is VERY important to me personally.
Free of parabens, synthetic fragrance and other nasties they are a good choice for my green makeup kit. These products are mineral based and contain organic and natural extracts.
Coverage, application and texture are incredible. The Vitamins and antioxidants in the formulas are pharmaceutical grade and certified organic where available.

Performance
The best thing about Jane Iredale makeup from a pro perspective is the longevity: Even in very humid conditions and on long days this makeup lasts and lasts and lasts…. All the pressed products are also unable to hold bacteria as they are inert. This makes sure everything stays nice and clean and no germs get into the makeup onto your skin. A real plus for a professional makeup kit and your skin.
Jane Iredale is still family owned business by the founder Jane Iredale herself. She only produces high quality products and has a high ethical standard.

The difference
I have tried mineral makeup before and to say that I did not like it would be an understatement.
I found most mineral makeup to have a bad and limited colour selection, messy application, a flat, chalky and uneven finish, looking aging on the skin, emphasizing pores and dryness…
to sum it up: A total mess that I would never use personally or professionally.
The other confusing thing about mineral makeup is that not all minerals are safe or clean at all. Minerals can be polluted with harmful heavy metals or contain drying or harmful minerals
such as Talc or Bismuth Oxychloride.
That’s why I stayed clear of mineral makeup for years. Until I discovered Jane Iredale. Finally a brand offered intensive testing of the minerals used, ensuring safety & purity and at last performance!!! This makeup looks and feels good on the skin.

Natural?
Jane Iredale chooses to use silicones in their products for performance and improved texture. The chosen ones are never contamined with potentially harmful substances and considered safe. As mentioned before this brand has very strict testing of all their products and ingredients used.
Jane Iredeale chooses to do these tests, they are not required by law to do this. That is the real difference in quality that you get with this makeup.
While most other brands in my kit are 100% organic or 100% natural, Jane Iredale is not. There are certain synthetic ingredients used, however only if they are truly considered safe and non toxic. So I am happy to confirm that all products in my kit are cruelty-free and toxin free! Most natural beauty lovers use and love Jane Iredale, while others find it not natural enough.
I think everyone has to do their own research. I have had the chance to attend some training with this brand and researched a lot to clear up any misconceptions. In my opinion it’s a fabulous brand, that is also very upfront about it’s certifications and ingredients. They certainly meet my personal and ethical standards.
It does not green wash or use any misleading terms, yet is a brand that seems to truly care about it’s products, the environment and it’s clients.

Every Brides Dream
And boy, does this makeup work for brides! So many of my clients have emailed me with raving reviews saying they didn’t need to touch up their makeup and when they were dancing wild at the reception everything was still in place. Of course there is more to long wearing makeup than products alone (e.g. pro application, skin prep etc). I think that Jane Iredale products play a BIG role in the longevity of wedding makeup.

My new ambassador role
As professional and independent artist I will always use a variety of brands in my kit and take advantage of the freedom to pick and choose the best products available.
I have chosen to be ambassador for Jane Iredale, this fabulous brand! In my pro kit I am using a huge percentage of these wonderful products!
I can proudly say that I love to support this brand. I really hope you love it too!

I will follow up with a few looks where and how I have used these fab products on my latest work and editorials.

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